For the Defense & Security 2023 Bangkok show, the client needed a standout presence at Defense & Security 2023 in Bangkok, Thailand.
With fierce competition and high stakes, they required comprehensive project management for their exhibition space to maximize lead generation opportunities.
Problem
The major challenge was physical space. Because of the high-demand of booths, we acquired the smallest space possible - and one of the only few spaces left.
Other challenges included combining the products and services of the co-exhibitors in the same space.
Solution
We delivered end-to-end booth management services:
Created compelling pitch decks and detailed mockups
Served as the liaison between Kallman Worldwide Group (representing American companies) and Thai event specialists
Oversaw all design and logistical elements for a seamless exhibition experience
Results
The strategic booth design and professional management delivered:
Substantial qualified lead generation
Successful business development opportunities
Multiple joint venture partnerships
Enhanced brand visibility in the ASEAN defense market
